Smokie – If You Think You Know How To Love Me

20th October 2021 · 1970s, 1975, Music

I’ve never really bought into the idea of the “guilty pleasure” so I feel no shame about liking and posting this song.

Chapman and Chinn, the songwriting duo behind so many British glam hits, had an ear for a melody, and a way to toy with the emotions. If they’d been born in Nashville, Chinnichap would surely have been country songwriters.

With its gentle acoustic rhythm, irresistible melody and smooth harmonies, this song tugs at the heartstrings – mine anyway – and stays just the right side of that line between sentimentality and schmaltz.

Although most of their hits were stomping rockers like Ballroom Blitz and Tiger Feet, the longer they went on (and they had about 60 hit singles in the Seventeis) the more their acoustic side came to the fore.

It worked particularly well when they gave one of those more melodic numbers to an artist that had previously been known for hard rocking.

It’s a trick they previously pulled off with The Six Teens by The Sweet and would do so again with Suzi Quatro’s If You Can’t Give Me Love, more or less merging the two when Suzi and Smokie singer Chris Norman sang the duet Stumblin’ In.

The formula even extended to Smokie’s next single Living Next Door To Alice (though that was actually one of Chinnichap’s earliest tunes, first recorded by an Australian group called New World in 1972).

I always loved that catch in Chris Norman’s voice, with the rough edge that gave it its… well, smokiness. And Mr Norman was a regular visitor at the offices of RAK Records when I worked in the same building a couple of decades after this.