The Brilliants – What You Gonna Do

7th February 2023 · 1960s, 1965, Music, Soul

The deeper I delve into the vaults of old soul, the more buried treasure I find. Like this 1965 gem by The Brilliants.

And the more I’m surprised by how they remained undiscovered for so long. This ranks alongside any soul hit of the Sixties.

Yet I’d never heard it before, and I’m sure most people don’t know it either.

The Brilliants are one of the many vocal groups to be inspired by The Impressions. On the strength of this, their solitary single, they are also one of the best.

It’s a crying shame they don’t seem to have released anything else.

It was released by the Frisco label in New Orleans, a label formed in 1962 by a chicken restaurant owner, Connie LaRocca, and disc jockey Hal Atkins. During its lifespan of four years, Frisco released 20 singles.

But while the records sold well along the Gulf Coast, they rarely spread further afield.