This catchy slice of cheese transports me immediately back to being a small boy sitting in front of the telly in early 1970 watching Top of the Pops.

Little did I know that the bloke on the left, singing this song with White Plains in February, was the same singer who’d been singing on one of my first singles a month earlier.

In fact he had four songs in the chart with four different bands at one point in the spring of 1970.
A hard-working session singer for hire, Tony Burrows was the front man of Edison Lighthouse who topped the chart with Love Grows (Where My Rosemary Goes) – one of the first singles I bought – in January.

And also – not just in the same month and week but on the same actual episode of TOTP – with Brotherhood Of Man, singing United We Stand.

To top off his Zelig-like career in the early Seventies, Burrows then reappeared on a fifth novelty hit four years later, singing Gimme Dat Ding with one-hit wonders The Pipkins.

It was almost six: White Plains were a spin-off from The Flower Pot Men, who had the big 1967 hit Let’s Go To San Francisco – and Burrows passed through them too, but did not sing on that song.

This was the first hit for White Plains though they did have more, of which I remember the melodic When You Are A King as if it were yesterday.

Their songs, including this one, were mostly produced and written by Roger Cook and Roger Greenaway, the one singing lead vocals on this TOTP performance – although the actual record was sung by Ricky Wolff.

To make matters even more confusing, a promo film of My Baby Loves Lovin’ features bass guitarist Robin Shaw (the chubby one) as lead singer, miming over Ricky Wolff’s recorded vocals.

Burrows left later in 1970 to concentrate on working with some of his other groups, and future singles including I’ve Got You On My Mind and When You Are A King went on to feature Pete Nelson on lead vocals.

Such was the smoke and mirrors world of chart pop in those days!