I’m not sure exactly when the term New Wave came into common use, or why. It has a sense of “not quite punk but nearly” about it. Advertising were one of the first.

I guess it was to differentiate bands who were too poppy and clean-cut to be anarchic, but still played fast guitar-based rock music.

Artists like XTC, Squeeze and Elvis Costello… and this little-remembered Cambridge band called Advertising.

I do remember this song, and I remember having at some point been friendly with the two singers, Tot Taylor and Simon Boswell before they disappeared.

I think I first saw them at the Rochester Castle, which was my local music pub after I moved to London to work on the Hackney Gazette in the summer of ’77.

They didn’t last long, but they did make a quirky off-kilter pop album called Jingles, releaesd the following year.

This, their debut single from 1977, came close to entering the Top 40 and earned them a contract with EMI.

Their album flopped and they broke up soon after, but I now see Taylor has gone on to be wildly successful as a singer, songwriter, musician, soundtrack composer, art curator and novelist.

His composing credits include the movies Dance With A Stranger, Career Girls and No Surrender, a song in Absolute Beginners, and all the songs on Mari Wilson’s debut album, as well as a six-hour piano score for the National Theatre.

He also founded the Riflemaker gallery in Soho, and more recently published his first novel, The Story of John Nightly.

Meanwhile, bass guitarist Dennis Smith became a founder of Mod revival group Secret Affair with drummer Paul Bultitude, and went on to play with Nik Kershaw before founding his own mastering studio.