Bodega are the archetypal hipster band. They’re like an updated version of The Strokes, but without the privilege and PR overkill.

They tick every box of a buzz band with their cool location (Brooklyn, obvs), their thrift-store-glam style, their dancably eclectic sound, their meta album titles (Our Brand Could Be Yr Life).

Not to mention their side hustle as film makers and their book club dedicated to the study of philosophy. And, most of all, their smartly ironic lyrics critiquing consumer culture, advertising, gentrification and a generation – their own – brought up to believe in bland “positivity” as a way of life.

I ought to hate them. And yet… 

I loved their debut album a few years ago and went to see them live, which was wildly energetic and thrilling. Then I slightly lost touch.

Now they’re back with this new single and a video illustrating its theme – an encouragement to move on from stale relationships – directed by guitarist/vocalist Ben Hozie, who founded the group (as Bodega Bay) back in 2013 with co-vocalist Nikki Belfiglio.

Ever willing to self-analyse, he tells us that the setting is an imagined date at a “faux-fancy restaurant with art deco wallpaper and fish-tank ambience”, and a message to “strike the set, rewrite the draft and pick up the check.”

For the first time the band recorded outside NYC, working with Matt Peel at The Nave, his studio in a deconsecrated church in Leeds, and mixed in Brighton.