Blimey! I had no idea The Kinks ever sounded like this. I’ve never heard it before, though seven million others seem to have watched it on YouTube.

That’s not to say I haven’t heard the song before, but I only know this defiant anthem of non-conformity by The Chocolate Watchband (listen below), and I never knew it was a cover version – least of all of a British band.

The Kinks’ original is written by Ray Davies but sung mainly by his brother Dave Davies, which was unusual for a song composed by Ray, who penned it for The Animals – only for them to turn it down.

It first appeared as the B-side of Sunny Afternoon in 1966, which must have given fans of the jolly singalong A-side quite a surprise, with its garage sound and psychedelic guitar (apparently influenced by Eric Clapton).

I’ve got to say it’s just fantastic, and has instantly become my favourite Kinks song ahead of even those pop classics like Waterloo Sunset and Sunny Afternoon.

Not to mention the only ones I really remember from my childhood, Lola and the abominable novelty song Ape Man.