White Noise Sound – Sunset

27th June 2025 · 2010, 2010s, Music

White Noise Sound are the long-forgotten Welsh wizards of droney psychedelic shoegaze, and they are long overdue for a revival.

This came out 15 years ago though it must have passed me by at the time because I’ve never heard it before. It’s filled with lots of the ingredients I love most in music: a throbbing motorik beat, a maelstrom of fuzzed-out guitars, screeches of feedback and a listless vocal.

With its narcotic drones, it could be The Black Angels, and it could be Black Rebel Motorcycle Club. Conversely, it’s by a band whose name is pretty much the opposite of those, yet equally descriptive – White Noise Sound.

The band come not from America – The Black Angels are from Austin; BRMC from San Francisco – but but from Wales. I guess they’re in the same ballpark as Spiritualized, Spacemen 3, MBV and (early) Jesus & Mary Chain.

Their debut was assembled in Swansea and recorded in the Welsh mountains, where they isolated themselves from all around to conjure their pulsating, blissed-out wall of sound.

The sextet comprised Dan Henley (vocals & synthesizers), Adam Tovey (vocals, guitar, bass, synths, leys & programming), Paul Griffiths (guitar & percussion), Ric Lolla (guitar & sitar), Chris O’Keefe (bass) and Phil Stanton (drums & percussion).

They toured with the likes of Super Furry Animals, The Warlocks and members of Spacemen 3, Spiritualized and The Brian Jonestown Massacre, releasing their self-titled debut album in 2010 on a California label, Alive Records.

Garlanded with rave reviews, it has since developed cult underground status, championed by both psychedelic icons and electronic visionaries alike, from Anton Newcombe (The Brian Jonestown Massacre) and Bobby Hecksher (The Warlocks), to Daniel Avery, Phil Kieran and Andrew Weatherall’s Scrutton Street circle.

Sunset was the first single from their self-titled debut album, which is being re-released along with two others by Rocket Girl Records. They made a second album, Like A Pyramid Of Fire, released in 2015.

I’m unclear as to what happened to them after that, or whether they have got back together.

As the press release says: “Sunset stands as the band’s most potent manifestation of their psych drone mastery, weaving overridden 808 beats and oscillating pulses, with an explosive wall of feedback-drenched visceral distortion and a ritualistic chant to the setting sun.”

It’s not so much a reissue as a resurrection.